Have you ever sold a special contract with a fixed number of spots at a single cost? In Aquira, we call these packages and they’re a helpful tool to keep things simple for traffic directors and sales representatives. With another football season around the corner, many sales departments are preparing to create and sell these types of package contracts, so our Aquira expert Dawn Newberry joined us to breakdown how to create an Aquira package and their benefits.
First, users can create packages via the Sales | Packages subtabs. Remember, the benefit of packages is that traffic directors can define a set number of spot counts, as well as the gross or invoice value, which will never changes. Every salesperson can sell the same type of package and simply adjust the advertiser. For example, with football season upcoming, define a “Football 2022 Season” package and clients will know the exact number of spots they will receive for the defined value. Typically, these are locked so that the client receives a discount for the number of spots and it’s easier for the sales representative to sell more inventory.
If you have multiple types of packages that derive from the same origin, don’t forget that you can duplicate packages. Going back to the “Football 2022 Season” package, sales managers can tier them by offering a “Football 2022 Season Gold,” “Football 2022 Season Silver” and “Football 2022 Season Bronze” package, each derived from the original Aquira package line item, then tweaked to include additional spots for an added value. Or, take your existing “Football 2021 Season” package and duplicate it to reflect new contract spot rates. Plus, if you have multiple stations or sales representatives, traffic directors can also properly assign or remove certain sales reps from specific packages.
As an added benefit, sales representatives can continue to work and sell these packages from the road with Aquira2GO. Simply go to Proposals, highlight your desired package and when you have a perspective client, adjust the advertiser, and save.
There are a lot of exciting Aquira features coming down the pipeline. RCS just released Aquira 3.21.2 and soon, we’ll be showcasing Aquira Cloud. Keep an eye out for future RCS Lives for a full Aquia Cloud showcase. In the meantime, check out past Aquira videos on our RCS Live Archive. If you want to feature your station or studio in an upcoming #StudioSpotlight, reach out to firstname.lastname@example.org and don’t forget to check us out on the road. We’ll be at TAB 2022 August 3-4th, as well as other radio events throughout the year. If you can’t make it out in person, we’ll see you virtually every Thursday at 11am ET for the next RCS Live.